Built by Corey See the live rebuild ↗
Proposal · prepared for Carpaninis · 18 May 2026

A few specific fixes for carpaninis.com

Carpaninis · 44 Frogmore Street, Abergavenny · website rebuild

I rebuild small-business sites in my spare time when I can see they are leaving conversions on the table. Three things stood out on mobile when I read carpaninis.com against the Companies House filings and the 1976 founding date. Three findings below, then a working rebuild you can click through at /preview/.

Open live preview  ↗ Read the three findings Reply to the proposal
44 Frogmore Street · Abergavenny · since 1976

Angelo, Maxine and Marco Carpanini. Half a century in one shop. Open the live preview ↗

Three findings

Three things a recipient can verify on the live carpaninis.com in two minutes.

01

Fifty years on Frogmore Street, and the homepage never mentions 1976.

What I saw
Carpaninis opened on Frogmore Street in 1976. Three generations of the Carpanini family are currently named on the new Companies House filing (Angelo, Maxine and Marco). Yet carpaninis.com carries no founding year above the fold, no anniversary frame for 2026, and no family naming on the landing screen. The current hero subhead also has a small spelling slip in the word craftsmanship, which the rebuild quietly fixes.
The rebuild
The rebuilt hero is anchored on "Frogmore Street, since 1976" and names Angelo, Maxine and Marco directly in the lede. The fiftieth-anniversary frame is the lockup that runs through the header, the heritage band and the footer. Half a century in one shop, three generations, and a stranger lands knowing it.
02

The hero is a Shopify seasonal slider, not the shop itself.

What I saw
The current landing screen rotates four 1600px lifestyle composites loaded eagerly above the fold. None of them is the actual shop interior at 44 Frogmore Street. The bespoke hamper bench, the front-of-house design language Maxine built over forty years, and the Italian-quarter setting (two doors from Il Gusto, three from Casa Bianca) never reach the first viewport.
The rebuild
A single Frogmore Street hero photo, paired with the family-named lede and a small "Italian quarter of Abergavenny" eyebrow. The hamper bench, the own-brand spirits and the Frogmore Street setting carry the page, not a generic Shopify carousel.
03

Eighty-eight products, no own-brand spine.

What I saw
Carpaninis sells 88 lines across hampers, food, drink and homeware. Roughly a quarter of those carry the family's own packaging: Carpaninis Lemon and Honey Welsh Gin, Organic Welsh Rum, Splatter Handcrafted EVOO, Venezia Sun sunglasses, the Paccheri and Tagliatelle, the Belgian Chocolates. On the live storefront these sit unflagged next to third-party SKUs, with no "made by Carpaninis" badge, no own-brand collection and no since-1976 line.
The rebuild
A dedicated own-brand row on the homepage, badged "Made by Carpaninis. Abergavenny. Since 1976." Welsh Gin, Welsh Rum, the Splatter EVOO, Venezia Sun, Paccheri, Tagliatelle and the Belgian Chocolates each get a card. The Italian imports stay as a separate, briefer row beneath. The own-brand spine becomes the reason a stranger remembers Carpaninis after they leave.
Pricing

One price, no retainer.

£2,000
Fixed for the rebuild. One-off.
£150
Per month for hosting and ongoing care.
£50
Optional. Embedded chatbot trained on the Carpaninis FAQ.

No retainer. No contract. No in-person visits. Fully remote from Switzerland.

Close

If the proposal lands.

If the proposal lands, reply with two or three 20-minute slots in the next ten days for a video call. I take on three Welsh builds this quarter, and first confirmed wins the slot. If I do not hear back by 28 May, the proposal site comes down.

See the live rebuild  ↗ A working preview you can click through · opens in this tab